A global leader in the elevator and escalator industry, KONE was actively seeking a partner that could help communicate their brand promise “Dedicated to People Flow” through promotional merchandise, as well as support their marketing needs internally and globally.
Logonet Promotion was ultimately chosen to lead this charge and through close collaboration with the KONE marketing and brand teams, built a unified collection that helped different business units easily find branded merchandise for their internal and external gift and premium needs.
“Co-operation with Logonet Promotion has helped KONE improve global brand management considerably. In addition to the strong design and purchase capabilities that Logonet Promotion has brought to the table, the active account management has consistently helped our different business units find solutions that fit their needs. It really has played a key role in ensuring the success of the service,” says Katia Green, KONE Brand Manager.
All over the world, ExxonMobil products are renowned for performance, quality and innovation. And for years, ExxonMobil’s customers have come to respect the performance of ExxonMobil-branded products and services for both their personal and business needs.
Since 2010, ExxonMobil has entrusted Logonet Promotion to serve their promotional product needs. Over the last six years, we have developed a successful solution for point of sales materials for different ExxonMobil brands, designed and produced Mobil Delvac clothing and targeted towards truck drivers. In addition, we have also successfully executed numerous gift-with-purchase campaigns for Mobil 1 and Mobil Super.
The Angry Birds Movie
When Sony and Rovio were selecting the global partner for promotions and promotional merchandise for The Angry Birds Movie, creativity, a global presence and logistics services were paramount qualities to encompass.
Logonet Promotion was chosen to build a global merchandise service to support the launch of the movie, which ultimately opened at number one in over 50 markets worldwide, including the United States and China.
Working hand-in-hand with creative and promotional teams at both companies, we developed a comprehensive portfolio of products and concepts for internal use, as well as for partners like McDonald’s, Citroën and Coca-Cola.
In the case of McDonald’s Spain, we developed a drinking glass campaign to help extend the Happy Meal program to a wider audience, with great success. In addition, Citroën used our merchandise as gifts for test drivers in several European countries, while Coca-Cola used our concepts and merchandise for their promotional sales campaigns and in-store materials in China.
Danone’s goal was to launch a new product into the market, increase penetration and build loyalty.
Licensed co-operation with the Monster´s University movie was used to build attractiveness towards the new products and campaign. The campaign products were labeled with on-pack labels; underneath the label there was a collectable sticker and a unique code. By registering enough codes to the easy to use campaign website the consumer was able to take part in a raffle for campaign prizes.
Campaign prizes, POS materials, the design, creation and hosting of the campaign website, taking care of consumer service and shipment of the prizes was all part of the turn-key service we provided to Danone.
With help of this campaign Danone successfully launched a new product to the market.
Nordea Bank is one of the largest banking institutions in Europe and the largest financial services group in the Nordic and Baltic regions. Since 2003, Logonet Promotion has served Nordea by building and maintaining its centralized merchandise solution. This unified collection and new business model launched in every Nordea market and led to savings of more than €3 million each year.
In 2016, Nordea launched their new visual identity – and asked Logonet Promotion to help lead the charge. “The new visual identity of Nordea reflects the way that we want people to see Nordea in the future,” says Helena Andreas from Nordea Group Marketing and Communications. “And the amazing selection of merchandise designed and produced by Logonet Promotion has played a key role in communicating this new visual identity to our valued clients.”